If you are planning to purchase a holiday property in Bulgaria in 2025, now is a great time to explore the opportunities our country offers – especially on the Bulgarian Black Sea coast, where the summer season brings not only sun and sea, but also serious investment potential. By the sea, in the countryside or in the mountains – the variety of holiday apartments, houses and villas offers a choice to suit every taste and budget.
Northern Black Sea Coast – nature, tranquility and golf with a sea view
Balchik – the romance of the white town
Located terraced above the coast, Balchik captivates with its white coastline, small cozy streets and the Palace of the Romanian Queen Maria, surrounded by the unique Botanical Garden. This area is particularly popular among foreign buyers of seaside properties looking for peace and aesthetics. Holiday apartments with sea views can be found at prices from 900 to 1,300 €/sq.m. and houses and villas with yards in the range 130,000 – 300,000 €. Balchik is particularly suitable for purchasing a second home by the sea, with the potential for short-term rental during the summer season.
Cafe – for lovers of golf and silence
Kavarna combines rocky shores, modern tourist infrastructure and some of the best golf properties in Bulgaria. The Thracian Cliffs and Lighthouse Golf complexes offer luxury apartments and villas with views of the endless blue. The prices of apartments in golf complexes are in the range 100,000 - 200,000 €. You can become the owner of luxury villas on the first line for the sum of 250,000 – 450,000 €. The town also offers opportunities for yacht tourism and proximity to wild beaches such as Bolata and Rusalka.
Rural areas by the sea – Dobrich Region
The villages near Kavarna, Shabla and Dobrich offer cheap holiday properties and renovation opportunities. This is a suitable option for people looking for a country house by the sea at an affordable price. Country houses with a yard can be purchased at prices from 25,000 -– 70,000 €, and renovated properties within 100,000 €. Building plots in this region are also an affordable option. Villages such as Balgarevo and Prilep are close to the sea and suitable for the development of eco- and rural tourism.
Central Black Sea Coast – Varna and the surrounding area
Varna – the sea capital with year-round living opportunities
Varna is a preferred choice for purchasing a holiday property in an urban environment, which can also be used as a primary residence. The city offers beaches, cultural life, universities and modern infrastructure. The average price of apartments in the city is in the range from 1,200 to 1,800 €/sq m. New construction in areas such as Briz, Vinitsa and St. Constantine and Elena offers contemporary design, green spaces and sea views. Varna's beach is spacious, with an active summer life, and nearby are the SPA complexes and mineral springs of the resort St. St. Constantine and Elena.
St. Vlas – the place where mountains and sea meet
St. Vlas is one of the most popular destinations for buying a holiday property in Bulgaria. The combination of mountain air, luxury complexes, the yacht port "Marina Dinevi" and wide beaches makes it a top choice for Bulgarians and foreigners. Newly built holiday apartments can be purchased from 1,200 to 2,000 €/sq m. Small villas and townhouses can be found at prices from 180,000 €. Demand remains high here, and new projects continue to be implemented, especially near the sandy beaches and Marina Dinevi.
Southern Black Sea Coast – sun, luxury and lively resorts
Sunny Beach and Nessebar – resorts with excellent infrastructure
Sunny Beach offers some of the most affordable holiday apartments by the sea. The complexes are numerous, with swimming pools, security and maintenance. Apartments – from 700 €/sq.m for older properties to 1,400 €/sq.m for new construction. Nessebar, for its part, is part of the UNESCO World Heritage Site and combines an ancient atmosphere with modern residential projects.
Sozopol, Chernomorets, Lozenets – tranquility and natural beauty
These resorts are traditionally preferred by Bulgarians, as well as people looking for a quieter and family-friendly vacation spot. Villas near Sozopol are offered for sale in a wide price range
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Sources: Zelanos Realty Solutions, Personal data
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